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Perfume Lancôme La vie est belle
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This experience is available at Lancôme’s Flagship Store on the prestigious Avenue des Champs-Élysées in Paris. Wilkins Avenue AR makes Lancôme’s latest fragrance “OUI La Vie est Belle” a part of the Metaverse.

By opening their Instagram camera, customers discover the physical perfume enhanced by magical 3D contents meant to increase social sharing and conversion.


Lancôme Paris



Augmented Display - Lancôme Paris

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