This experience is available at Lancôme’s Flagship Store on the prestigious Avenue des Champs-Élysées in Paris. Wilkins Avenue AR makes Lancôme’s latest fragrance “OUI La Vie est Belle” a part of the Metaverse.
By opening their Instagram camera, customers discover the physical perfume enhanced by magical 3D contents meant to increase social sharing and conversion.
CLIENT
Lancôme Paris
PLATFORM