Lancôme
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This experience is available at Lancôme’s Flagship Store on the prestigious Avenue des Champs-Élysées in Paris. Wilkins Avenue AR makes Lancôme’s latest fragrance “OUI La Vie est Belle” a part of the Metaverse.

By opening their Instagram camera, customers discover the physical perfume enhanced by magical 3D contents meant to increase social sharing and conversion.

CLIENT

Lancôme Paris

PLATFORM

Instagram

Augmented Display - Lancôme Paris