Technology meets tradition. Maison Berger Paris trusted Wilkins Avenue AR to reinvent the way users from all over the world can discover how to use their iconic product : the famous Lampe Berger, a luxury French landmark since the 19th century.

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This is how Wilkins Avenue AR came to make the lampe Berger a part of the Metaverse, through an AR experience deployed in 400 points of sale all over the world. By opening their Instagram camera, customers can discover the physical products enhanced by experiential and informational 3D contents creating a strong emotional connection with the brand.