Magnify the surreal. For the launch of its Surreal mascara represented by Gigi Hadid, Maybelline New York approached Wilkins Avenue AR for a pop and fun experience capable of conveying key information about the technology behind giving users' lashes an unprecedented dimension.

Deployed in thousands of stores, the result is a complete, informative, and playful experience, where 3D enhances the product in landscape mode and allows users to project themselves through the use of the selfie camera. Thanks to AR, the boundaries between the real and the virtual fade away, immersing users in a new dimension.