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  • Writer's pictureWilkins Avenue

A Milestone for Augmented Reality: Wilkins Avenue AR at Meta Quest 3 Launch Event

Today marks a watershed moment for Wilkins Avenue AR and the world of augmented reality at large. We were honored to be a part of the launch event for Meta's revolutionary Quest 3 headset, held at Meta’s France offices.

The Quest 3 is more than just another piece of technology; it stands as a transformative tool that promises to redefine industries, from retail to storytelling to user engagement. This headset boasts unprecedented quality of passthrough AR experiences, making it a complete game-changer in the world of augmented reality.

Our team at Wilkins Avenue AR demonstrated an exclusive AR experience for Maybelline New York, leveraging the Quest 3's cutting-edge capabilities such as MR passthrough and hand tracking. This project exemplifies the boundless creativity and expertise of our talented team, who have brought this immersive experience to life.

We extend our deepest gratitude to the entire Meta team for their trust and for hosting an event that unequivocally propels AR into the future.

As we continue to innovate in this dynamic landscape, we firmly believe that augmented reality is more than just a technology; it’s the future of immersive storytelling and retail. Stay tuned to this space for more updates on how we’re driving this vision forward.


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