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Shu Uemura digital makeup filter
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This AR experience, unlocking exclusive digital content from a physical product (a face sticker), was released at Vivatech 2023 for the L'Oréal brand Shu Uemura.

A simple sticker attracts magic... the Japanese brand Shu Uemura offered a premium digital content to its customers. Our technology detects the sticker and extends it into the digital world, blooming colorful flowers on the faces of those who wear them to create continuity of look in the real and virtual worlds, highlighting the brand's aesthetic.


Shu Uemura




L'Oréal Shu Uemura - Phygital Beauty

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