
10,000+ Downloads, 4.9 Stars – "Out There" is Making Waves on Apple Vision Pro!
The numbers are in, and the response has been overwhelmingly positive. "Out There", our groundbreaking immersive experience for Apple Vision Pro, has officially crossed 10,000 downloads with a 4.9-star rating on the App Store!Users aren’t just enjoying it—they’re calling it:🌟 "Setting a new standard."🌟 "The future of storytelling."🌟 "Disney quality 5/5."🌟 "A Masterpiece."Created by Wilkins Avenue AR in collaboration with Pollen Music Group and featuring the legendary Vanessa Williams, Out Th

A Year of Innovation: Looking Back at 2024, Welcoming 2025
As we welcome 2025, all of us at Wilkins Avenue AR want to take a moment to reflect on the incredible year we’ve had.2024 was a year filled with groundbreaking projects and collaborations. We are deeply grateful to our amazing clients—Lancôme, L’Oréal, Maybelline New York, Cartier, Groupe Clarins, TISSOT, and so many others—for trusting us to bring your visions to life.We also want to thank our partners at Meta, Apple, Snap Inc., Qualcomm, and Niantic, Inc. for helping us push the boundaries of

Wilkins Avenue AR Tries the New Snap Spectacles
At Wilkins Avenue AR, we’re constantly pushing the boundaries of Augmented Reality innovation. Recently, we were honored to be invited by Snap Inc. to test their latest #SnapSpectacles – a cutting-edge see-through wearable AR device.This not only showcased the potential of Spatial Computing but also emphasized how wearable AR devices are transforming our world. The Snap Spectacles represent another step forward in paving the way for a post-smartphone future.Thank you to SnapStay tuned for more u

Pushing Boundaries: Wilkins Avenue AR Demos Spatial Computing on Apple Vision Pro at Daphni Capital's "DaStore" Event
At Wilkins Avenue AR, we believe that the future of retail and entertainment lies in immersive, interactive experiences. Last night, we, along with our CEO Thibault Mathieu, had the opportunity to share this vision with leaders and innovators at Daphni Capital's "DaStore" event, where we showcased our latest Spatial Computing demos powered by the Apple Vision Pro.The event was filled with energy as attendees experienced first-hand the potential of spatial computing. From interactive 3D retail en

Wilkins Avenue AR Unveils "Out There" – The First Immersive Musical on Apple Vision Pro & Meta Quest 3
Paris, France – September 19, 2024 – Today marks a monumental leap forward in Spatial Computing XR as Wilkins Avenue AR proudly announces the public launch of "Out There," the world’s first immersive musical crafted specifically for the Apple Vision Pro & Meta Quest 3. This release underscores Wilkins Avenue AR's pioneering position at the forefront of immersive technology and family entertainment.Redefining Emotional Storytelling Through Advanced Technology“Out There” revolutionizes how viewers

“Out There” Now Available on Apple Vision Pro and Meta Quest 3: A New Era of Immersive Musical Experiences
DOWNLOAD THE PRESS RELEASE : https://wilkins-avenue.com/_files/ugd/19fc4a_077cce2d3b0649d7ab03dfcd8edc102c.pdfWe are proud to announce that Wilkins Avenue AR’s groundbreaking musical experience, Out There, is now available for download on both the Apple Vision Pro and Meta Quest 3 platforms!Featuring the stunning vocals of Emmy and Grammy-nominated Vanessa Williams, "Out There" marks the world’s first musical created specifically for Spatial Computing and XR, offering an emotional, cutting-edge

Wilkins Avenue AR Unveils The First-Ever Immersive Musical in Spatial Computing : "Out There", available on Apple Vision Pro and starring Vanessa Williams, at AWE USA 2024
Los Angeles, CA – June 18, 2024 – Wilkins Avenue AR, a pioneering leader in immersive brand and entertainment experiences, proudly announces the world premiere of "Out There," the first-ever immersive musical in spatial computing, starring Grammy and Emmy-nominated Vanessa Williams, on Apple Vision Pro. The reveal will take place at the 15th Augmented World Expo (AWE) in Long Beach, California, from June 18 to 20, 2024, where Wilkins Avenue AR will showcase on booth PG11. Wilkins Avenue AR unvei

Exciting Teaser: Wilkins Avenue AR's Big Reveal at AWE USA 2024
Wilkins Avenue AR is gearing up for a monumental moment at this year's Augmented World Expo (AWE) in Santa Clara, California! We're thrilled to be part of the premier global XR event, celebrating its 15th anniversary from May 30 to June 1, 2024.And will reveal a first of it kind experience on the Apple Vision Pro!Join Us for an Unforgettable ExperienceWe're excited to invite you to join us at AWE, where we will be showcasing something truly groundbreaking. While we can't reveal all the details j

3 Top Learnings from VivaTech 2024 by Wilkins Avenue AR’s founder Thibault Mathieu
Our CEO & founder Thibault Mathieu and the Wilkins Avenue AR team were invited by Business France to Viva Technology 2024. And this edition was amazing for us with hundreds of visitors and key discussions with leading luxury, retail and tech brands. Check out our video to discover what happened on the Wilkins Avenue AR booth and read the 3 personal learnings from Thibault:My 3 personal Learnings from VivaTech 2024 with Wilkins Avenue AR💡1. The AppleVisionPro is a real traffic stopper 🤩Just put

Experience Innovation Firsthand with Wilkins Avenue AR at Viva Technology 2024
This week, the Wilkins Avenue AR team is excited to invite you to Viva Technology, where we will be showcasing our pioneering solutions with the Apple Vision Pro. As the premier event for tech innovation, VivaTech provides the perfect stage for us to demonstrate the capabilities and potential of Spatial Computing in the retail and luxury industries.Why Visit Us at VivaTech? • Experience the Apple Vision Pro: We’re offering hands-on demos of the Apple Vision Pro, allowing you to see firsthand how

Wilkins Avenue AR: Recognized as a Key Player in Mixed Reality by Technavio
We are thrilled to announce that for the third consecutive year, Wilkins Avenue AR has been recognized as a key player in the Mixed Reality (MR) industry by Technavio, a global leader in technology research.According to Technavio's latest report, the MR market is predicted to experience robust growth, with an expected +40% CAGR from 2023 to 2027, reaching an estimated valuation of $1,152 billion. This reflects the enormous potential and rapid expansion of AR, VR, and MR technologies across vario

Apple Vision Pro: A New Frontier in Retail & Entertainment
We are at the cusp of a new era in retail and entertainment, and Wilkins Avenue AR is leading the charge with the Apple Vision Pro. As technology continues to evolve at a breathtaking pace, we're excited to be at the forefront, harnessing the power of this cutting-edge tech to create immersive, augmented reality experiences.Embracing Innovation with Apple Vision ProThe Apple Vision Pro isn't just another piece of technology; it's a game-changer. Its advanced capabilities allow us to craft experi
A Week of Innovation: Wilkins Avenue AR's Exclusive Showcase
Last week was a landmark moment for Wilkins Avenue AR as we unveiled our latest achievements in Spatial Computing and Augmented Reality. At an exclusive demo, we presented our experiences using the brand-new Apple Vision Pro and Meta Quest 3 to a select group of industry leaders.We were honored to host representatives from L'Oreal, Chanel, LVMH, Altavia, Hermès, Disney, Warner Bros, KPMG, Hub Institute, Westfield, Orange, Daphni, and more. The feedback was extraordinarily positive, affirming our

Wilkins Avenue AR: Leading the Spatial Computing Revolution
As the world enters the age of Apple Vision Pro, Wilkins Avenue AR is already at the forefront of the Spatial Computing revolution. Our achievements in creating major, impactful experiences have established us as leaders in this transformative era.From the first-ever Spatial Computing musical at Comic Con to revolutionizing luxury retail with Lancôme and showcasing innovation at Meta's Quest 3 event with Maybelline, we've consistently pushed the boundaries of what's possible in AR, MR, and XR.As

Reflecting on a Landmark Year and Looking Ahead to 2024
As we reflect on 2023, we at Wilkins Avenue AR are filled with pride for what we've accomplished. Collaborating with industry-leading brands like Maybelline, Lancôme, and L'Oréal, we've pushed the boundaries of AR and Spatial Computing.Our success is a testament to our incredible team's talent and dedication. We are grateful for our partners' trust and look forward to continuing these collaborations.2024 is already shaping up to be an exciting year. We're preparing for major projects with high-p

Wilkins Avenue AR at NRF 2024: Redefining Retail with Augmented Reality
We're excited to announce our participation in NRF 2024, one of the most anticipated events in the retail industry. This year, we're bringing a groundbreaking Spatial Computing AR experience that will give attendees a glimpse into the future of retail.Our team has been working tirelessly to create an immersive, interactive experience that showcases the potential of augmented reality in transforming customer experiences and retail operations. Join us at booth 403, hosted by Business France, to se

A Milestone for Augmented Reality: Wilkins Avenue AR at Meta Quest 3 Launch Event
Today marks a watershed moment for Wilkins Avenue AR and the world of augmented reality at large. We were honored to be a part of the launch event for Meta's revolutionary Quest 3 headset, held at Meta’s France offices.The Quest 3 is more than just another piece of technology; it stands as a transformative tool that promises to redefine industries, from retail to storytelling to user engagement. This headset boasts unprecedented quality of passthrough AR experiences, making it a complete game-ch

The Future of Beauty Retail: Release the Power of Augmented Reality
In a world increasingly driven by virtual experiences, beauty brands face a unique and complex challenge. How does one translate the tactile, sensory-driven exploration of beauty products such as smelling a new fragrance or feeling the texture of a skin cream into the digital world? That's where augmented reality (AR) comes in, a technology we at Wilkins Avenue AR have passionately perfectioned to build the bridge between the physical and digital worlds.Challenges for Beauty Brands in Retail1. S

We're Making History at Viva Technology 2023!
We're incredibly excited to unveil our latest innovation with L'Oreal's Shu Uemura - physical face stickers that unlock an exclusive virtual makeup experience. This project, designed and developed by our phenomenal team, sets the stage for Augmented Products. Experience the future of AR and join us at Viva Technology 2023! #AR #DigitalInnovation #Metaverse

Meet us at Viva Technology 2023 - A Spotlight on Augmented Reality
The Wilkins Avenue AR team is excited to be part of Europe's biggest tech event. We'll be showcasing our latest AR experiences at the L'Oréal and Meta booths. We invite you to join us and explore the future of retail in AR.

Bracing for a Revolution: Apple's Vision Pro and the Future of AR
For about 8 years, we have been anticipating a major leap in Augmented Reality, and it seems the moment is finally upon us with Apple's upcoming release of the Vision Pro. This device is expected to be a game changer, radically transforming the way we experience entertainment, shop, and communicate.At Wilkins Avenue AR, we have been preparing for this revolution, developing a unique expertise in AR storytelling and partnering with industry leaders like Magic Leap, Qualcomm, Snap and Meta. As we

Latest interview on BFM Business National TV - Morning Show : About Apple's Imminent Announcement
Apple's upcoming announcement could drastically alter the Augmented Reality and Retail sectors. Our CEO, Thibault Mathieu, discussed our vision and the potential impact of this news on BFM Business' Good Morning Business, with Christophe Jakubyszyn, Laure Closier, Noémie Wira and Anthony Morel.Thibault was invited to Good Morning Business to share his thoughts on how this announcement could affect not only the tech industry, but also our daily lives. The potential applications of Augmented Real

Wilkins Avenue AR Participates in Meta's "On The Road To The Metaverse" Event
Our founder, Thibault Mathieu, recently took part in a roundtable discussion at the "On The Road To The Metaverse" event, organized by Meta, one of our key partners. The event brought together industry experts to explore the potential of the metaverse and discuss the future of immersive experiences.Thibault was joined by Morgan Bouchet of Orange and Hélène Labaume of Carrefour. The roundtable, moderated by Capucine Tuffier, provided a platform for thought-provoking discussions on the challenges

Joining the new L'Oréal & Meta metaverse Accelerator !
We're thrilled to announce that Wilkins Avenue AR has been selected as one of five startups to join the new "Creativity in the Metaverse" accelerator created as a partnership between L'Oréal and Meta. This program is dedicated to exploring the possibilities of AR, 3D & web3 in the world of beauty and fashion.As a company, we've already done extensive work in the AR space, working with major retail brands such as Lancôme, Maybelline, Maison Berger, Tissot, and others. Being selected for this prog

Wilkins Avenue AR joins Qualcomm's Snapdragon Spaces Pathfinder Program
2023 is off to a pretty good start! Super excited to officially announce that Wilkins Avenue AR is joining Qualcomm's Snapdragon Spaces Pathfinder Program!As #AR storytellers, we are thrilled to use promising AR tech and devices such as Lenovo's ThinkReality AR glasses. Thank you Qualcomm for believing in us and backing us!We will soon present *very* exciting demos that will push the boundaries of Retail-tainment thanks to #AugmentedReality.

Meet us at NRF2023
Meet Wilkins Avenue AR at #NRF2023 in New York, Jan 15-17! We will be showcasing incredibly innovative and engaging #AugmentedReality experiences for #Retail. Book a slot for a 10-min demo here : https://calendly.com/wilkins-avenue-ar/15-min-ar-demo-nrf2023See you there!

Our latest AR experience for Lancôme
The team at Wilkins Avenue AR is excited to share our latest #AR creation for Lancôme. Happy holiday season!

We will represent France at the 2023 NRF Big Show!
We are very excited to announce that Wilkins Avenue AR has been selected among some of the best startups in retail-tech to represent France at the 2023 NRF (National retail Federation Big Show). See you in New York in January 2023!Contact us for a demo :)More info: https://nrfbigshow.nrf.com #retail #AR #augmentedreality #FrenchTech

Selected by Mercedes-Benz x Plug & Play Tech Center
Wilkins Avenue AR has been selected by Mercedes-Benz AG & Plug and Play Tech Center to be part of the 2022 STARTUP AUTOBAHN event on “Digital Experience and Metaverse”. Come join us next week!#Metaverse #Automotive #Retail #Digital #AR #AugmentedReality #Digital #Experience #startup #tech #event

Over 20 MILLION impressions for our Meta AR experience!
Wilkins Avenue AR's latest #AR multi-player experience created for Meta counts over 20 MILLION impressions worldwide! So proud of the team!#metaverse#AugmentedReality#entertainment#instagram#messenger

We're officially partners of Snap
Thrilled to announce that Wilkins Avenue AR is now officially a partner of Snap Inc. AR ! Stay tuned for more upcoming exciting experiences in #AugmentedReality and the real-world #metaverse !Can't wait to share what's coming next!#Digital #Innovation #Retail

Announcing Wilkins Avenue AR's Augmented Livestream solution
A world first : Wilkins Avenue AR created the first-ever solution for Augmented Livestreams. Brands can now engage their audience & increase conversion like never before, thanks to the power of AR and live video. We bring the metaverse to live-streaming.Maison Berger Paris was the first brand to use Wilkins Avenue AR's proprietary technology. Maison Berger’s new flagship store in Paris was transformed into a winter wonderland thanks to the power of AR.In this enchanted scenery, an influencer pre

Lancôme x Wilkins Avenue AR
✈️ Travel to the top of the Eiffel Tower with our latest Lancôme AR portal experience!Created by Wilkins Avenue AR, this holiday experience is Lancôme's first worldwide AR endeavor and was launched at thousands of points-of-sales in over 100 countries.#realworldmetaverse #metaverse #augmentedreality #WebAR #marketing #advertising #technology #retail #retailindustry

Meta x Wilkins Avenue AR
The team at Wilkins Avenue AR is so happy to share our fun project created for Meta's Spark AR ! "Lovers Apart" already has an impressive 34 MILLION impressions! We're using the brand new #multipeerAPI, which allows shared #AugmentedReality experiences across video calls on #Messenger and #Instagram. Help the lovers be reunited by throwing them into the portal!Thanks to the Meta teams for trusting us!#love #AR #digital #filter #storytelling #immersive #experience #videocallingCheck it out here :

Soon
We're working on something great, which will forever change the way we discover physical products. Something that brings emotion and fun to shopping experiences. We will announce soon. Stay tuned...

Hub Institute x Wilkins Avenue AR
Thrilled that our CEO was a speaker at the HUB Institute to talk about the future of #CustomerExperience & #Entertainment in the #metaverse using #AugmentedRealityWilkins Avenue AR was alongside Château de Versailles and others :) #AR #digital #innovationhttps://hubinstitute.com/hubtalk/innover-reinventer-nouveaux-enjeux

MPV Marketing Point de Vente x Wilkins Avenue AR
Excited to have our CEO Thibault Mathieu as a speaker at this year's #POPAIAwards on the future of #retail with #AugmentedReality - along with Guillaume Rolland from Maison Berger Paris.Salon MPV Marketing at Retail#innovation #digital #marketing

Our latest AR experience for Lancôme's Flagship Store in Paris
We are thrilled & proud to share Wilkins Avenue AR's latest #AugmentedReality experience at the Lancôme Paris Flagship Store on the prestigious Champs-Elysées! Discover how we reinvent Experiential Retail in the post-Covid era with #AR and #SpatialComputing - the experience runs on Apple iPad Pro LiDAR, Magic Leap AR headsets & smartphones. The experience, on the prestigious Champs-Elysées, is already a huge success!Thanks Lancôme and congrats to the whole Wilkins Avenue AR creative & developmen

Wilkins Avenue AR partners with TF1
We are thrilled to announce that Wilkins Avenue teamed-up with Europe's leading TV network Groupe TF1 to bring our VIP Augmented Reality experience to TF1's Innovation Showroom.Running on iPads and Magic Leap headsets, the experience will be showcased to TF1's major partners and clients.More exciting news from Wilkins Avenue soon!#AugmentedReality #Innovation #SpatialComputing #AR #XR #Digital #ImmersiveTechnology

Wilkins Avenue is a laureate of Business France North America's Creative Lab
We are VERY PROUD to be a laureate of Business France's Creative Lab North America, which accelerates our growth in New York City, Los Angeles, Montreal and Toronto! We're reinventing immersive experiences and will share some cool updates soon. Thank you to the whole team at Business France North America!More info here: https://events-export.businessfrance.fr/creative-lab

"Out There" wins 2020 AMP Award!
"Out There" just won an award for Best Use of Music & Sound at the 2020 AMP Awards! Thanks Association of Music Producers (AMP), Pollen Music Group, and huge congrats to the team!

AWE USA 2020
Excited to be a speaker at AWE (Augmented World Expo) Online Global, May 26-29. We'll talk about how Wilkins Avenue created the largest-scale Location-Based experience in Augmented Reality Spatial Computing. Hope to see you there!https://www.awexr.com/usa-2020/agenda/1226-out-there-creating-the-world-s-first-immersive-mus #AWE2020 #AR #AugmentedReality #SpatialComputing

Wilkins Avenue recognized a Magic Leap "World-Class Partner"
Wilkins Avenue is now recognized as a Magic Leap "World-Class Partner", among the likes of Google, HBO, Weta Workshop and The New York Times.We are proud to have produced and operated the largest-scale Location-Based Magic Leap experience to date, worldwide. Look out for more in the coming months!Visit www.magicleap.com for more info.

Koezio's IceCube Protocol official opening
We unveiled Koezio’s Icecube Protocol, a multi-player, 4D VR experience like no other! Our unique gameplay and user-throughput design (allowing for more than 20 players per hour, with a total running-time of 45 minutes) make it a one-of-a-kind experience. #VR #VirtualReality #LBVR

LBVR in the hospitality business
Thibault Mathieu, CEO of Wilkins Avenue, talked about Location-Based VR in the hospitality industry at the Shangri-La Hotel, one of the most magical places in Paris! We also showed some cool demos.

Our latest LBVR project
Wilkins Avenue's latest project is out! KOEZIO Icecube Protocol is a new kind of multi-user, free-roaming VR experience with 4D effects. 45 minutes of fun, collaborative VR powered by addictive gameplay, a powerful story, colorful graphics, and very high throughput (20 players / hour). We co-designed this innovative, one-of-a-kind experience with our friends from BackLight. Go check it out soon at Koezio Cergy and book a slot here : https://koezio.co/en/pages/icecube-protocol-koezio-virtual-real

"Out There", a musical experience in Mixed Reality - premiering at Comic Con Paris
Very excited to share the poster of "Out There", our first major experience for the Magic Leap Augmented Reality headset - premiering at Comic Con Paris in late October! More details soon...

Our new Paris office
Welcome to our new office! Nous sommes heureux de rejoindre le "Catalyseur de l'Innovation" de Paris-Ouest La Défense, pour poursuivre et accélérer notre développement, et de nous installer dans nos tous nouveaux locaux, au cœur de la Défense !

Thibault Mathieu's keynote on VR training to Bouygues execs
Thibault gave a keynote to a team of selected executives from Bouygues group on how VR can be used to improve the company's training plans. From on-boarding to raising awareness on various issues, VR can help employees learn better and faster by recreating realistic situations.#VR #ImmersiveLearning #training

Paris Comic Con
We are at #ComicConParis thanks to Reed Expo! Stay tuned for some amazing immersive experiences at next year's event with #WilkinsAvenue

Wilkins to bring VR Maze to Koezio
Wilkins Avenue is proud to have worked with KOEZIO and UBISOFT to bring the new Assassin's Creed VR Maze to KOEZIO BELGIUM ! #virtualreality

Heineken Digital Days
Dans le cadre des Digital Days Heineken à travers la France, #WilkinsAvenue a organisé des démonstrations d'expériences #VR en room-scale pour les salariés du groupe !

